Advertising and Marketing
This AD for a B2B communication magazine highlights the benefits of using Ti-Pure, a whitening agent for household appliances.
Looking to revitalize the dense and evergreen topic of tax loss harvesting was a challenge. Working directly with business partners, deciding on a multi channel campaign to increase click through rate and drive traffic to the public site for engaging educational material. These deliverables are part of a larger set leveraging a cohesive look, feel, and content delivered in bite sized chunks.
At a glance this B2B AD is simple. If you look behind the scenes you would see a photo shoot of individual machines, both rendered on a custom built substrate, plus a new logo for the smaller X5 unit.
This pro bono AD for the Big Life foundation includes handmade typography using dried mud; something that if given a little attention (and water) would go from fragile to an under-layer suitable for growth..
